It is that the world is driven by profit. And that’s done through microtransactions. For loyal customers to spend A LOT of money, their spending needs to be uncapped. Just take a look at the revenue of CoD Mobile - that game alone saves Blizzard’s finances. In order for loyal users to spend money, they need to have things to spend money on, and in this sense one-time purchases really go against your argument. You realize that the mobile market is more profitable than console and PC combined, and one of the main reasons is that your spending is uncapped. You think that’s A LOT of money, as you’d say? This has, altogether, cost me around $100. I own Diablo 3, plus the expansion and dlc, twice - once on PC and once on console. How much? Because buying an $60 game without microtransactions caps you at spending $60 for the lifetime of the game. Having a good brand based on moral behaviour creates a fanbase, and a fanbase will spend A LOT of money.

But Diablo 4 will be used to further monetize Diablo Immortal - maybe you get some Immortal goodies when you buy D4 and stuff like that. So don’t worry - Diablo Immortal is relieving pressure exactly so Diablo 4 won’t be so heavily monetized.

People can only be excited for Arclight Rumble if the WarCraft franchise is in good standing - this is in fact why they announced Arclight Rumble AFTER Dragonflight. So… why not let Blizz tap markets that have clear demand, make all the money on mobile and keep the PC games clean? Hell, the PC games then adopt a new role, where their point isn’t even to make that much money, but to keep brands in good standing.įor people to play Diablo Immortal and spend infinite money on it, Diablo 4 needs to be a good game that blows everyone away. The alternative to Immortal is doing the exact same thing but in Diablo 4, OW2 or even WoW.

You are not their audience, but rather you are a tool they use to satisfy their actual audience - which is the investors. What matters is that Immortal is good for Blizz. Whether people like Diablo Immortal doesn’t matter. And that is so good! Because Blizzard won’t be under investor pressure for Diablo 4, or even putting more microtransactions in WoW. They would also see this as a good way of appeasing investors. If this is the direction Blizzard will be going, I estimate D4 will be a big fail and WOW will die too.Ī smart man would see Blizzard tapping into a market that clearly has demand for a mobile, monetized ARPG.

Blizzard diablo immortal discussion